First, let’s recall what I⋅(R/J) stands for. It doesn’t seem that Aluffi covers this in the chapter (or maybe I’m not paying attention). Regardless, I found an explanation here.
To take a product of an ideal I⊆R and an R-module M we take the set of all finite sums of the form ikmk where ik∈I and mk∈M. In symbols,
I⋅M={k=0∑n∈Nikmkik∈I,mk∈M}.
It is clear that this is a submodule of M.
We have I⋅(R/J) which consists of finite sums of terms like ik(rk+J)=ikrk+J. But is this well-defined? Well, if ra+J=rb+J then ra−rb∈J and so
ira+J=ira+i(rb−ra)+J=ira+irb−ira+J=irb+J.
Since I is an ideal, ikrk∈I, so any element of I⋅(R/J) can be understood as i+J with i∈I. Now let M=I⋅(R/J), K=I∩J and consider the map φ:M→I/K given by i+J↦i+K.
Is it well-defined? If i1+J=i2+J then i1−i2∈J and hence i1−i2∈K. It is manifestly a surjective module homomorphism.
To see that it is injective, note that if i1+K=i2+K then i1−i2∈K and hence i1−i2∈J, which shows that i1+J=i2+J.
Thus we know that I⋅(R/J) is isomorphic to I/(I∩J). We know from 5.14 that I/(I∩J) is isomorphic to (I+J)/J. This completes the proof.